How do I put this in to A SUMMERY .. IM SO SLEEPY.. help me some points?!?

Many brand name multinationals, as we have seen, are in the process of transcending the need to identify with their earthbound products. They dream instead about their brands' deep inner meanings --the way they capture the spirit of individuality, athleticism, wilderness or community. In this context of strut over stuff, marketing departments charged with the managing of brand identities have begun to see their work as something that occurs not in conjunction with factory production but in direct competition with it. "Products are made in the factory", says Walter Landor, president of Landor branding agency, "brands are made in the mind", Peter Carroll, president of advertising giant J. Walter Thompson, reiterates the same thought: The difference between products and brands is fundamental. A product is some that is made in a factory; a brand is something that bought the customer." Savvy ad agencies have all moved away from the idea that they are flogging a product made by someone else, and have come to think of themselves instead of brand factories, hammering out what is the true value: the idea, the lifestyle, the attitude. Brand builders are the new primary product in our so-called knowledge economy.